The global home beauty device market is booming, with China set to lead as the largest producer and consumer by 2025, holding 32.5% of the global share . Three key trends are driving this growth: compliance, technology fusion, and demographic shifts.
Regulatory tightening is reshaping the industry. China’s classification of radio frequency (RF) devices as Class III medical devices has accelerated market consolidation, with 30% of small brands expected to exit by 2026 . This means consumers can now trust certified products more, with 78.6% prioritizing medical device registration .
Technologically, multi-functional devices are gaining traction. Top brands like YAMAN and AMIRO now offer RF+microcurrent or LED+photon therapy combos, with innovation cycles shortening to 12-18 months . RF devices, accounting for 42.3% of the market, now reach 3.5mm deep into the dermis, boosting collagen production .
Demographics are expanding too. Z 世代 contributes 45% of sales, while male users have risen from 8.3% to 15.7% since 2020 . With online sales (especially live streams) dominating 78% of channels , 2025 is set to be a year of safe, smart, and inclusive beauty tech.
