In the personal care and beauty industry, light medical beauty services are undergoing a revolutionary transformation from professional clinics to home-based care. Home beauty devices are no longer merely an extension of traditional beauty salons, but have evolved into an independent category within the beauty market. Amid this profound shift, the i‑CHARM brand has distinguished itself from fierce competition through its proprietary “Big” technology, emerging as a leading force in the tech‑driven beauty sector. Why i‑CHARM? What contributions has i‑CHARM made to home beauty technology? Let’s explore them one by one.
Regarding personal care and beauty services, consumers are increasingly seeking products that are portable and offer precise, targeted care. i‑CHARM has keenly observed this trend and addressed the traditional limitations of home beauty devices—namely the “Three Smalls” (small treatment head, small electrode area, and low RF energy)—with groundbreaking technological innovations. These advancements not only enhance the efficacy of home beauty devices but also significantly improve user convenience, perfectly aligning with the evolving needs of at‑home skincare.
According to statistics, since 2018, the market for personal care small appliances has grown rapidly. In particular, home beauty devices have seen sales growth that even surpasses the combined growth of other home appliance categories. In 2022, sales of home beauty devices reached 13.31 billion yuan, and are expected to exceed 20 billion yuan in 2023. This remarkable growth rate indicates that the industry has entered a golden period of development, while also unlocking greater market potential for i‑CHARM’s “Big” technology.
To meet consumers’ pursuit of efficient, precise, safe, comfortable, and intelligent beauty solutions, i‑CHARM has developed home beauty devices featuring a large treatment head, large electrode area, and high RF energy, significantly improving both skincare efficiency and effectiveness. Take the i‑CHARM Collagen Cannon Max RF beauty device as an example: its treatment head is three times larger than that of ordinary devices, allowing users to cover half of their face in just three seconds. This not only saves time but also enhances skincare results, demonstrating i‑CHARM’s dedication to thoughtful product design.
Catering to personalized skincare needs, i‑CHARM has created a multi‑functional beauty device with four effects in one. Through different electrode pad designs matched to specific treatment zones, it provides targeted solutions for various facial concerns. This zone‑based, personalized approach represents a major innovation compared to the traditional “one‑size‑fits‑all” skincare method, and its effectiveness is widely recognized.
Safety is another key advantage of i‑CHARM beauty devices. Equipped with an intelligent safety detection system—including NTC temperature control and current contact detection—i‑CHARM ensures that while delivering optimal skincare results, user safety is always fully protected.
i‑CHARM has successfully seized the opportunities brought by the shifting consumer mindset toward light medical beauty through its forward‑looking technological innovation and meticulous market insights. Data shows that the consumption of non‑surgical aesthetic procedures is growing strongly, and the home beauty device market—represented by i‑CHARM—also boasts significant potential. This forms a powerful external driving force behind the brand’s rapid development.
i‑CHARM’s product strategy has received a positive market response, and its sales figures have already validated its market position. Thanks to comprehensive improvements in R&D, marketing, and brand strength, i‑CHARM has become a trusted and influential brand among young consumers. With i‑CHARM entering several high‑end shopping malls across China, its new “Big” technology beauty experience is now being showcased in a more intuitive way, reflecting the brand’s premium‑market layout.
Amid the trend of rising consumer demand, i‑CHARM continues to inject new vitality into the industry through its innovative “Big” technology beauty devices, bringing consumers a higher‑quality skincare experience.
